"Trends in consumption and retail." Speech José Manuel Ferreño
José Manuel Ferreño, professional with extensive experience in the retail sector, we spoke about consumer trends and how to adapt the sector to move forward.
consumer trends are changing dramatically and therefore the distribution has to be updated if you intend to remain a competitive sector. From this we spoke José Manuel Ferreño in his paper "Trends in consumption and retail" in the Professional Conference IV "5 A Day" held last March 4 at IFEMA.
Ferreño is a consultant with extensive experience in the sector, both nationally and internationally, so during his presentation gave an overview of the state of retail in the United Kingdom and the United States to describe the scenario in which the sector moves into English short time.
consumption in the field, set the tone Ferreño that define today's consumer, which we can define as conscious about value for money, some fans of certain brands, prone to a healthy and responsible consumption, urban and connected to 2.0 networks but despite this, seekers of authentic and natural, giving great value to the taste and the roots of the products. In addition, it distinguishes between two types of consumers very marked, so-called "cocooning" (consumers who prefer to stay at home in their spare time) or "foodies" (consumers amateur cooking and food in general) and those prone to shop discounts chains.
Against this background, Ferreño laid the foundations of the "renewed to die," citing the highly competitive markets that are experiencing the whites, both in price and innovative techniques to attract these consumers.
stressed the need for companies to go international, have a strong presence in the digital environment on all through 2.0 Communication strategies and define their target consumer in a clear way. And, as we see trends in foreign companies progress are those that are defined in a target or "gourmet" middle-class urban consumers seeking high quality shopping experience and innovation, or on a target "discount" that consumers who prevail are the price before the brand, but without neglecting quality. As the speaker explained, those companies that are not defined just failing.
addition, this scenario framed within the current economic context, highlighting the macro trends in the countries Emerging soon become the locomotive of the world while the developed world is increasingly aging. He also pointed to the digital revolution as a fact of the present and the future and the proximity of the Energy Revolution.
As for the movement "5 a day", José Manuel Ferreño gave us a short analysis of the "5 a day" more prominent in the world, noting that in all cases maintain a strong presence in the mass distribution, such establishing a direct contact with consumers. He also stressed the importance of social networks to create consumer awareness and strengthen the movement "5 a day", a strategy that "5 a day" Spain is betting especially in the Marketing Plan 2011.
If you want to see the presentation of José Manuel Ferreño, you can go to this link: http://www.5aldia.org/datos/60/IV% 20JORNADA% 20PROFESIONAL% 205% 20to% 20DIA.pd
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